Insurance Plus has a new look.

We’re pleased to announce that Insurance Plus has officially changed its logo and brand identity and formed part of Bay Insurance. This means that over the coming months, you will now experience us under a new look and feel.

A necessary evolution. While our origins stem from the Bay of Plenty and Thames region, we now have a much broader capability of expertise. We’ve also expanded our reach to a national platform, appealing to national clients who want a single brand to help them solve the complexities of insurance.

Our new look will help us remain relevant to all the segments and geographies that we serve, while enabling our clients to recognise our association with our local Bay region. Our new ‘speech bubble’ theme represents our unifying nature, and better defines who we are – open and transparent communicators with our clients and people.


Services remain unchanged. Our business services are well recognised for excellence – and will therefore remain unchanged.